WHO ARE WE?

At FinUp, we are more than a company; we are people like you, who have faced the burden of debt and the anguish of not finding a way out.

We know what it means to feel rejected by the financial system, to endure nights of uncertainty, and to seek solutions that often only worsen the situation. That's why we decided to turn that experience into a mission: to help those who need it most regain their financial stability and dignity.

We are committed to building a country, working to strengthen the economic well-being of Colombian families.

Our goal goes beyond settling debts; we seek to empower people through financial education and practical tools that boost their personal and professional growth.

We believe in second chances, in building a future where everyone can contribute to the development of the country without the chains of debt.

FinUp, a Colombian platform focused on debt normalization and negotiation support, argues that the country needs a less punitive and clearer conversation about how to get up to date.

FinUp, the company that helps Colombians overcome their debts and regain their financial stability, featured in RCN's coverage.

FinUp Colombia appears on Blu Radio as a digital platform that supports indebted Colombian households, achieving real help: discounts of up to 100% on interest and up to 60% on principal, without needing new loans.

FinUp, which specializes in debt settlement without granting new loans, projects managing more than COP$50 billion in 2025 and expanding into key markets such as Mexico and Brazil.

FinUp operates with the highest standards of transparency and compliance. It is regulated by the Superintendency of Industry and Commerce (SIC) and is part of important associations such as Colombia Fintech, which guarantees its clients a secure and legally sound process.

“The indicators are improving, but not all families are experiencing the recovery in the same way. Many people are keeping up with payments through extreme effort, while others are falling behind without clear information on how to reorganize in time,” said Sebastián Peña, founder and CEO of FinUp Colombia.

FinUp, a Colombian platform focused on debt normalization and negotiation support, argues that the country needs a less punitive and clearer conversation about how to get up to date.

According to internal figures from FinUp Colombia, they have managed more than $50 billion in portfolio and facilitated agreements with discounts of up to 70% for their users.

FinUp, a company dedicated to assisting in debt negotiation processes, points out that the country needs a clearer conversation about how to deal with over-indebtedness.

FinUp, a Colombian platform focused on debt normalization and negotiation support, argues that the country needs a less punitive and clearer conversation about how to get up to date.

FinUp, the company that helps Colombians overcome their debts and regain their financial stability, featured in RCN's coverage.

We firmly believe that, with the right support, everyone has the ability to overcome their financial challenges and achieve financial stability. Our mission goes beyond solving financial problems; we seek to strengthen the social and economic fabric of Colombian households.

As the leading second-chance startup in the Fintech and debt management sector in Colombia, we are committed to being a benchmark for economic recovery and financial growth. We work tirelessly to ensure that more Colombians can access the opportunities they deserve, eliminating the barriers that hinder their progress.